Exploratory 104

The Awesomeness of Braden


Leave a comment

I’m back!!

Hey guys I’m back from my summer vacation and I’m back in school. I haven’t posted for a while but i’ll post more often now that I’m back in school. Thanks for all the visits to my site and the nice comments!

Advertisements


Leave a comment

What is a Black Hat SEO?

“Black Hat” search engine optimization is customarily defined as techniques that are used to get higher search rankings in an unethical manner. These black hat SEO techniques usually include one or more of the following characteristics:

  • breaks search engine rules and regulations
  • creates a poor user experience directly because of the SEO techniques utilized on the Web site
  • unethically presents content in a different visual or non-visual way to search engine spiders and search engine users.

A lot of what is known as black hat SEO actually used to be legitimate, but a few people went a bit overboard and now these techniques are frowned upon by the general SEO community at large. These practices will actually provide short-term gains in terms of rankings, but if you are discovered utilizing these spammy techniques on your Web site, you run the risk of being penalized by search engines. This sort of SEO basically is a short-sighted solution to a long-term problem, which is creating a Web site that provides both a great user experience and all that goes with that.

Techniques To Avoid

  • Keyword stuffing: Packing long lists of keywords and nothing else onto your site will get you penalized eventually by search engines.